Established licensee Paradies Lagardére will bring the popular brunch destination to OKC’s Will Rogers Airport, while younger hospitality groups are set to open their locations in Stillwater, OK and Lawton, OK 

Hatch Early Mood Food announces three license agreements with multiple exciting hospitality groups.  Award-winning airport concessionaire, Paradies Lagardére, will round out the food & beverage expansion of Oklahoma City’s Will Rogers World Airport with the completion of Hatch in Q4 2023.  This initial Hatch license location, delayed due to covid, has been anxiously awaited by travelers passing through Oklahoma City’s Airport since 2021.  CEO of Upside Hospitality, LLC, Cory Williams, will bring Hatch’s second licensed location to Stillwater, OK.   Cory plans for a swift remodel of a historic building on Main Street, set to open in Q2 2023.   CEO of Viridian Coffee, Shay Hayes, will complete Hatch’s license trifecta with a new location in Lawton, OK.  Located adjacent to his most robust coffee house, Shay anticipates opening by Q3 2023. 

Hatch is recognized for it’s next-level brunch & bar, open 7 days a week.  “We are excited to expand to 8 Oklahoma locations before the end of 2023 but even more elated to announce these initial license partners who love the Hatch brand as much as we do,” said Jeff Dixon, CEO & Founder of Provision Concepts, the parent restaurant group to Hatch.  

Shay Hayes added, “When I was looking at concepts to complement my existing brand portfolio of coffee houses, Hatch checked off all the boxes.  I’m also excited to announce that Viridian and Hatch have entered into a coffee roasting relationship to give the guest even further value.  Our mission at Viridian is to provide culture and community around a great cup of coffee.  We look forward to giving the Hatch guest the freshest cup possible with the marriage of these two brands.”

Cory Williams has had a long-time vision of Hatch in Stillwater that is finally coming to fruition.  “A few years ago, I began to develop several pieces of property in downtown Stillwater with the mission of bringing the type of retailers you typically find in bigger cities.  I’ve developed great partnerships but stayed in contact with Jeff about stepping up the breakfast game with a Hatch location.  We struck a deal, and I couldn’t be happier to bring Hatch to the residents of Stillwater and students of Oklahoma State University.” 

About Hatch Early Mood Food®: the Oklahoma based restaurant group, gives an entirely new meaning to a trend that has taken hold of the nation: brunch.  Upon entering you are greeted by contrasting hues of bright blue, green and yellow that travel to meet Hatch’s lofty “cracked egg” LED ceiling.  Open daily at 6am, each location offers a full-service bar that features community seating, in addition to their dining room and patio.  Since its conception in 2016, Hatch has been recognized for their novel menu items like Loaded Hashbrown Tumblers and the famous PanOKcake. With its unique atmosphere and a menu that offers something for everyone, Hatch has become a staple for many.

For more information, please visit


%d bloggers like this: